JavaScript-powered personalization tool that used browser, device, and user behavior tracking to deliver tailored content experiences in real time. The tool stored session-based preferences to customize the user journey on future visits—significantly enhancing user engagement and conversion rates
Tech Stack:
- Vue.js (SPA architecture)
- REST API Integration
- JavaScript (custom tracking logic)
- HTML5/CSS3, SCSS
- Git, JIRA, Agile workflows
Key Highlights:
- Built a Vue-based frontend framework from scratch
- Delivered a content personalization engine improving user conversion
- Integrated analytics dashboards with real-time API data
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